Born in Argentina, I’ve always been drawn to the intersection of technology and human expression. In the late 90s, I moved to Tokyo on a scholarship to study graphic design. It was full immersion: a year of language, then design school. My days were filled with analog craft—calligraphy, typesetting, layout, silkscreen, illustration. At night, I fell into the early design internet, teaching myself to code and build my own tools.
I was captivated by the digital revolution unfolding on mobile phones—where the internet was leapfrogging the desktop and going straight into people’s pockets. I realized the future of communication design was happening there.
Learning to program opened entirely new possibilities: algorithmic layouts, interactive systems, and ultimately, data visualization—at the time still an obscure, unexplored field. These experiments led to Newsmap, born from a simple need to understand the world’s news at a glance, transforming raw Google News streams into a living, comprehensive visualization.
From Tokyo to San Francisco, Palo Alto, and Cupertino, each step reinforced my belief that design and engineering must work hand in hand. Keeping them close tightens feedback loops and creates better, simpler products.
Today at Apple, surrounded by an incredible team of designers, engineers, and specialists, I continue exploring how thoughtful applications of technology can bring us closer to the people and things we love. Whether crafting interfaces, leading teams, or pushing how artificial intelligence can augment human capabilities, my obsession remains the same: making products and services more accessible, meaningful, and human.
