I’ve always been drawn to the intersection of technology and design. Originally from Argentina, I moved to Tokyo in the late 90s on a scholarship to study graphic design. It was full immersion: a year of language, then design school. My days were filled with analog craft—calligraphy, typesetting, layout, silkscreen, illustration. At night, I explored the early design internet, teaching myself to code and build my own tools.
During that time, Japan was pioneering a new kind of mobile internet. Services like i-mode brought a growing world of information and communication to the small screens of everyday phones. Alongside the expressive experimentation of the early web, this felt like an obvious place for design to make a difference—helping people find their way through unfamiliar possibilities, with very little room to spare.
I came to programming as a designer, obsessed with details and unwilling to leave them to chance. Learning to code meant I could shape not just how something looked, but how it moved, responded, and worked. That opened the door to algorithmic layouts, interactive systems, and eventually data visualization. Those experiments led to Newsmap, a way to make sense of the world’s news at a glance by turning a stream of headlines into a living visual landscape.
Some experiments reached beyond the screen, including Remote Driver: small vehicles people could drive over the internet—an early exploration of code, electronics, and physical interaction.
From Argentina to Japan, Italy, and eventually California, each move changed how I see and approach design. Different places, people, and ways of working taught me to question assumptions, stay curious, and learn by making.
Today at Apple, I bring that same curiosity and attention to detail to experiences people use every day. I still find the most satisfaction in working through a difficult problem with others, making something tangible, and refining it until it feels natural.
