I’ve always been drawn to the intersection of technology and design. Originally from Argentina, I moved to Tokyo in the late 90s on a scholarship to study graphic design. It was full immersion: a year of language, then design school. My days were filled with analog craft—calligraphy, typesetting, layout, silkscreen, illustration. At night, I explored the early design internet, teaching myself to code and build my own tools.
During that time, Japan was pioneering a new kind of mobile internet. Services like i-mode brought a growing world of information and communication to the small screens of everyday phones. Alongside the expressive experimentation of the early web, this felt like an obvious place for design to make a difference—helping people find their way through unfamiliar possibilities, with very little room to spare.
Learning to program opened entirely new possibilities: algorithmic layouts, interactive systems, and ultimately, data visualization—at the time still an obscure, unexplored field. These experiments led to Newsmap, born from a simple need to understand the world’s news at a glance, transforming raw news streams into a living, comprehensive visualization.
From Tokyo to San Francisco, Palo Alto, and Cupertino, each step reinforced my belief that design and engineering must work hand in hand. Keeping them close tightens feedback loops and creates better, simpler products.
Today at Apple, surrounded by an incredible team of designers, engineers, and specialists, I continue exploring how thoughtful applications of technology can bring us closer to the people and things we love. Whether crafting interfaces, leading teams, or pushing how artificial intelligence can augment human capabilities, my obsession remains the same: making products and services more accessible, meaningful, and human.
Outside that work, I spend a lot of time reading, researching, and building—following what’s becoming possible as intelligence meets robotics, which feels like an exciting new frontier. Much of that curiosity is now shared with my son, who gives me every reason to stay a couple of steps ahead so I can show him the way—at least until he takes the lead and I’m the one asking how it all works.
